give to the trace
Help Build a Place Where People Can Grow.
Your support helps create a place where driving opens the door to mentorship, community, personal growth, and opportunity. Together, we can invest in people—not just cars and a facility.
The Trace is a 501c3 tax deductible organization. EIN: 42-3043571
The automotive enthusiast culture isn't disappearing with younger generations, it’s just changing.
Today people are modifying cars at significant rates, spending billions of dollars on personalization and performance, consuming automotive content through social media, and increasingly entering the hobby through driving, car shows, online communities and grassroots participation.
What is missing isn't interest. What's missing is a place for that interest to become community.
Thank you for supporting The Trace.